Zig !t Marketing. I get asked all the time where that name came from. Honestly, it was from a turbo kick class I was in. There’s a move you make where you plant your feet wide and “zig-zag” the top portion of your body to work the core. While going through the routine, the instructor yells the command “zig-zag!” or for short, “zig it!” One morning I woke up with that in my head. And on March 1, 2009, the name Zig !t Marketing was first used as a legal business entity. [Read more…] about New Month. New Website. Renewed Focus.
As we watch dysfunction after dysfunction unfold in Washington D.C. I can’t help thinking this would never fly in the “real” business world. As a matter of fact, I think it’s safe to say that if you did the opposite of how they do things in the “Logic-free Zone”, as some call it, you’d be primed for success. [Read more…] about How NOT to Run Your Business – Lessons from Government
Two weeks ago in my B2B networking group, the topic about asking for help was brought up. Patrick Good asked, “Why is it so hard for business owners to ask for help?” He went on to point out the fact that entrepreneurs got started because they wanted to be independent – it’s a mindset that stems from helping oneself; not getting help. If you don’t mind getting a little heart-to-heart here, let’s address this question as it relates to business owners and marketing. [Read more…] about You Don’t Have to Do It All Yourself
Even in this day and age, I still find quite a few misconceptions about social media. There are still some that believe it’s a fad or some evil, “fake reality” tool. I don’t know how you can call communication between 699 million active users worldwide every day a fad or just your teenager’s anti-social activities. But I digress… The fallacy I want to address is the one on the other side of the spectrum – those that think social media is some sort of magic fairy dust which will make their business explode with sales. So let me clear up some things by telling you what social media cannot do for your business. [Read more…] about What Social Media Cannot Do for Your Business